Disney's Acquisition of Pixar
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR203 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling ChargesThemesMergers |
Acquisitions |
Strategic Alliances
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| Case Length |
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13 Pages |
| Period |
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1995-2005 |
| Organization |
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Walt Disney,
Pixar
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| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Countries
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US |
| Industry |
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Media,
Entertainment, and Gaming |
Abstract:
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In January 2006, the US based media and entertainment company Walt Disney
announced that it would acquire its animation partner Pixar for US$ 7.4
billion in stock. The deal was expected to be finalized by mid-2006. Disney
and Pixar were already under an agreement to produce six animation movies.
However, this partnership later faced problems and Pixar started looking out
for other partners in early 2004. The case primarily examines the
partnership agreement between Disney and Pixar and puts forth the incidents
that led Pixar to look out for other partners. It describes how the new CEO
Robert Iger, who succeeded Michael Eisner, went on to re-establish ties with
Pixar and Steve Jobs, who held 50.6% equity stake in Pixar. The case
highlights the advantages and pitfalls of the deal for Disney and Pixar.
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Issues:
» Study and analyze the advantages and
drawbacks of the partnership agreement between Disney and Pixar for
producing and distributing animation films
» Examine the reasons why partnership agreements fail
» Understand the rationale behind Disney's acquisition of Pixar
Contents:
Keywords:
Walt Disney, Pixar, Acquisition, Partnership, Animation Content, Content
Development, Go.com, Toy Story, The Incredibles, Finding Nemo, Technological
Innovation, Digital Content Delivery
Disney's Acquisition of Pixar
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